Thursday, 13 December 2012

Cooling off?

Good article by Dan Grunebaum (on the Christian Science Monitor) on whether Japan is losing its "cool" or just needs to rethink its presentation. The "Cool Japan" label is suffering from being laboured and partly from being promoted by a defiantly uncool governmental bureaucracy rather than necessarily being inaccurate, so Dan explores its current state – where some say ditching the "Cool Japan" label is a first step to staying cool.

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