Tuesday, 14 June 2011


Low-cost flying usually goes for the cheap and cheerful look. (Although painting aircraft can never be cheap, I guess.) New low-cost airline in Japan, Peach, has gone for… purple, I guess, rather than peach. An introduction to the plane interior and exterior design by a L.A.-based architect Neil Denari is over on Fastcodesign, here. Looks pretty bright and funky – although the article misses that Peach is also an anagram for Cheap.

(What is the urge for cheap flight airlines to be bright? Instant recognition; an idea that you don't have to stay long; a trend already set long ago by McDonald's; a demonstration of energy?)

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