Tuesday, 18 January 2011


For the followers of such things: Facebook, for all its seeming ubiquity elsewhere, is not so popular in Japan, where a homegrown social networking service called Mixi dominates. There's an interesting newsletter posting by (my one-time former employer) Terrie Lloyd  – an entrepreneur/businessman in Japan – that pretty much covers the reasons why, and where Facebook might head from here. Japan Probe mentions a TV feature which asked 120 people if they'd heard of Facebook, in which only 30 had. And that number has been boosted by the "Facebook movie" as much as general knowledge. (I saw the movie on the plane back to the UK for the holidays. It made me want to leave Facebook – again – as much as anything!)

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