Wednesday, 24 November 2010

Pond's advertising fail

Don't know who was responsible for passing this one. It uses the all-female entertainment troupe Takarazuka to promote Pond's cream. So far, so good. All the chosen performers are in costume, but one is dressed as a uniformed Nazi. Fine for her – she's in character and the photo is from a performance. Not so fine for Pond's. Hint to advertising agencies: you generally don't use Nazi stormtroopers to promote anything. (While cross-dressing Nazis promoting cosmetics borders on the comedic – especially linking her to the "cold" cream product –  I don't think that was the intention. Nor would it have been a funny ad if it was!)

The main copy simply reads: "We are using Pond's cream."

Hmm, a taste "fail" in the blindingly obvious category.

Via Japan Probe

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