A collection of AIDS-awareness posters and printed imagery from round the world has been assembled into an exhibition and book – Graphic Intervention. I remember the above documentary shot (from 1992) used in the Benetton ad – at the time the company was associated with striking and active imagery. (And the controversy was also around whether it was promoting itself more than AIDS awareness – though, ultimately, Benetton seemed to successfully associate itself with genuine design and photographic attempts to engage people in wider issues.) It is still powerful and still seems almost posed, yet its almost religious impact stems from documentary more than contrivance. More about it, the project and the other posters from many countries is on the project's website here.