Friday, 13 August 2010

Well, I never… (2)

I learned recently that the Sony Vaio logo has a meaning connected to its design. Passed me by. (And I call myself a designer?) I always thought it looked decent stamped on a laptop cover in chrome, but a little awkward as a print/web logo on its own – a bit like some car-name logos or the like. Then I learned that the "VA" is a sine-wave design suggesting the analogue, while the "IO" suggests the digital ones and zeros. Well, I never…

(I'm not sure, however, which part of the computer is analogue, perhaps the design, perhaps the electronic waves of the mobile, or perhaps it's just to keep people, with our frequent preference for the analogue, happy.)

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