Recycle your phone - anime

In an attempt to promote mobile phone recycling - among the younger generation with this promotion, presumably - the Japanese government have launched a YouTube anime. Catchy, or would you throw it out along with the phone?

I have never recycled a phone yet: in fact, I have all of mine stuck in a closet somewhere. Still my best-remembered for its design was an old Nokia handset bought here in Japan (with black-and-white screen - or rather black-and-green - in the days before camera were a given). Now, being a trusty (and stereotyped) designer, I have a Pantone handset.

Although of course usable here (Pantone colours, I mean - my phone obviously is), Pantone isn't the design-standard for printed colours within Japan. That status belongs to DIC. But with better promotion and therefore awareness among people, even Uniqlo links with Pantone these days.

Anime brought to my attention by Digital World Tokyo